You cannot escape Monster energy, no matter how much you want to. When you've whittled down your health from holding your breath while walking past BTs, Monster is available to chug at a moment's notice. While you're resting up and thinking over how you want to balance your cargo, a pile of Monster energy cans sit nearby, begging to be shotgunned. Maybe that's what makes it particularly devilish, even if it is undeniably hilarious. It's an essential part of Death Stranding's loop. And Kojima Productions really went the extra mile in implementing how Monster energy works in-game. Monster Energy's stock prices even jumped up thanks to the game's release. Here we are on social media, making jokes about it. Others I've seen on social media wonder why there's an ad for it at all-while the show was recently renewed for a fourth season, in a few years, the ad might barely register.Īs much as we loathe these product placements, there's no denying that they work. Kotaku questioned why it's pasted on the outside of the shower door, where no one can presumably see it. (This is what I gather based on a one minute Wikipedia skim.) It's a weird ad, one that's puzzled players far and wide.
It's an ad for Reedus' AMC travel show Ride, a show where Reedus pretends he's a biker in Easy Rider. When Reedus goes to take a shit and allows his "fecal matter" to be condensed into useless grenades-c'mon, the blood grenades are way more useful-an even stranger advertisement appears on the shower door that closes. That's not the only product placement in Death Stranding. I don't understand how this works in a post-apocalyptic America where there are only a handful of cities and dusty ghosts haunting meadows, but I'll accept it. If you find yourself in water while crossing a creek or something, your canteen refills with. When you're on the go and find yourself in dire thirst, you can even chug Monster on the road. | Caty McCarthy/USG, Kojima Productions/Sony It is hilarious, and I watch it every time with glee. In this animation, we see a magnificently rendered Norman Reedus tilt back as he chugs the perfectly replicated can in one fell swoop. This has the effect of boosting his stamina for tripping over rocks and carrying mountains of cargo on his back. In Death Stranding, protagonist Sam Porter Bridges' (do not get me started on the names in this game) is able to knock back not just one Monster energy drink, but five. Kojima may be liberated from Metal Gear Solid now, but that hasn't stopped him from shilling for consumer goods every chance he gets. In fact, product placement is so prevalent in Metal Gear Solid that it has its own wiki page. From Walkmans to iPods, Kojima has never had any qualms about dropping advertising into his games. Hideo Kojima has long been especially notorious for blatant product placement. The Sims 2 had IKEA and H&M DLC packs, which each got hilarious reviews. Sports games are packed with flashy in-game ads. (But why would you do such a thing?) Mario Kart 8 had baffling Mercedes-Benz DLC. In Everquest 2, you were once able to literally order Pizza Hut in-game. In Alan Wake, you can see ads for Verizon Wireless on TV. Video games have never escaped it either.įinal Fantasy 15 has a side quest dedicated to Cup Noodles. It was product placement at its worst, and really, just the latest in a long line of painful, obvious product placement. And yet, Peter Parker, apparently, uses Bing to search for things. I'll never forget the time Peter Parker-the handsome Andrew Garfield version-used Bing. See more articles like this in our Starting Screen archive. Starting Screen is our weekly column featuring news, commentary, and music to help you get over your case of the Mondays.
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